At Gazon Gent, no two days are the same. With multiple sub-venues within one location and a capacity of up to 1,500 guests per day, the offering ranges from funerals to corporate events and from barbecues to wedding parties. That requires a sales process that is just as flexible as the events hosted on site.
“We actually have several venues within one venue,” says Asger, co-founder of Gazon Gent. “That makes our offering incredibly diverse. But it also means we need structure in our sales process.” That need became even more urgent as the venue continued to grow.
From plain proposals to a professional flow
Previously, the team used different software as their CRM. It worked well as a proposal tool, but offered limited support for the full sales process. “It was basically just a proposal tool. But once you grow and new team members join, you can’t rely on gut feeling anymore,” Asger explains.
With multiple team members, more incoming inquiries, and a second location in Antwerp, it became clear they needed a system that could scale with them. “You can’t keep working with ‘can you handle this?’ and ‘I’ll take care of that.’ When you grow, you need one clear flow that everyone follows.”
When you grow, you need one clear flow that everyone follows.
Asger
The customer fills their own 'basket'
One of the key reasons they went with MICE Operations as their new, primary software, was the online request-for-proposal tool. “We offer many different packages and options,” Asger explains. “Thanks to MICE, clients can basically fill their basket like in a webshop. That immediately saves us several emails and ensures the inquiry comes in much more complete.”
For larger requests, such as events for 1,000 guests, Gazon Gent initiates the process directly in MICE to maintain structure. Smaller events come in through the inquiry module, already structured and ready to follow up.
One single source of truth for the whole team
With three active sales team members, having a clear overview is essential. “The big advantage is that everyone can review the conversations. If someone says, ‘this is what we agreed,’ we can simply check what was actually discussed.”
MICE also supports daily operations. “There’s an iPad in the kitchen where the team can see the agreements and event details. The entire team works together in MICE, each with their own user roles.”
Time savings that pay off immediately
For Gazon Gent, the biggest gain lies in speed and follow-up. Asger is clear about the impact on efficiency: “We now have a clear flow. Because inquiries come in more complete and quotes are sent faster, we save a lot of time. That basically already offsets what MICE costs us.”
On top of that, there’s the professional image towards clients. “Because everything can be sent in our own branding, it looks highly professional. That’s important for our clients.”
Because requests come in complete and proposals are sent out faster, we save a lot of time.
Asger
For venues not yet working with MICE, Asger has a practical recommendation: “Track how much time you spend replying to emails with ‘these are our options.’ You can already save a huge amount of time there with MICE.”
And for venues with multiple spaces? “The structure MICE provides is essential. Especially if you work with packages and high volumes.”
