In a historic industrial building in Utrecht, you’ll find GenietMee HUB: a sustainable and inspiring venue designed especially for small-scale business events. Think workshops, trainings, and micro-events for up to 25 people. High ceilings, large windows, and interactive furniture create a sense of space, light, and character. Everything is designed to spark creativity and keep people moving.
Behind GenietMee HUB is Marjolein Kellerhuis, a familiar face in the event industry. With her event agency GenietMee, she’s been organizing business events for years. After working with many different venues, she knew exactly what was missing and decided to create that place herself.
Working faster and smarter
Since opening in 2024, GenietMee HUB has been running on MICE Operations software. Requests come in directly via the online booking tool on their website, or through integrations with platforms like Inspirerende Locaties and MeetingSelect. That means all inquiries land in one place. “For us, that’s ideal,” says Marjolein. “I want everything in one system: requests, notes, scripts, invoices. Everyone on my team can see what’s happening, without endless handovers. It saves us a huge amount of time.”
I promise customers to send a proposal within a day. Often even within 10 minutes.
Marjolein
She promises clients a proposal within a day, often even within ten minutes. “We hear it all the time: the process is so quick and easy. For us, it’s just a matter of a few clicks because everything comes into MICE pre-filled. That makes a huge difference.”
Interactive quotes and tailor-made service
Innovation plays a big role at both GenietMee HUB and MICE. The new interactive proposals are a perfect fit. “I never think: oh no, something new I’ll have to get used to,” Marjolein laughs. “On the contrary: I love it. With interactive proposals I can deliver even more tailored offers, while keeping the look and feel consistent. That’s super important for my branding.”
With interactive proposals I can deliver even more tailored offers, while keeping the look and feel consistent. That’s super important for my branding.
Marjolein
Support and integrations that make event planning easier
Beyond the ease of use, Marjolein especially values the personal contact with the MICE support team. “If I have a question or need a new integration, I get an immediate reply. That allows me to move fast with my clients too, and in this business, that’s essential.”
For her, the bookkeeping integration is also a must-have. “Because I run both the event agency and the HUB, I need to separate invoices. Thanks to MICE’s numbering, I can keep everything neatly apart for my accountant. It’s perfect.”
Always moving forward
With GenietMee HUB, Marjolein wants to offer an alternative to the standard meeting room setup. “Too often, you still see those outdated U-shaped layouts in uninspiring spaces. I believe that time is over. People want to move, be stimulated, and create together.”
That’s exactly where MICE fits in. “We keep moving forward, and so does MICE. Whether it’s interactive proposals or new integrations, the software grows with us. And that gives me confidence for the future.”
