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Hart Beach grows with MICE.

  • ClientHart Beach
  • LocationScheveningen
  • Company typeBeach club

Hart Beach, a relaxed beach club on the Dutch coast, is a gathering place for those seeking surf culture, delicious food, and a laid-back atmosphere. Always striving for growth, Hart Beach relies on the software of MICE Operations to quickly and effectively cater to guest preferences.

A home by the sea

Founded in 1971 out of a love for surfing, Hart Beach has become a gathering place for surfers to connect, share their passion, and enjoy the water. As its popularity grew, so did its offerings, expanding to include a restaurant and events. The venue invites everyone to come together and enjoy the good vibes, whether you want to surf, host a party, or simply relax.

Laura, event manager at Heart Beach, explains, "We strive to create a true home-away-from-home atmosphere where everyone feels welcome. Whether you're spending a day sunbathing or organizing an event, we want all our guests to feel at home and have an unforgettable experience."

To ensure this level of hospitality and keep the combination of various services organized, Hart Beach has been using MICE since 2018. The software plays a crucial role in organizing events, from birthday parties to corporate events. Laura explains, "MICE is indispensable to us. It starts with the request and the quotation process and continues through to the evaluation after the event. We use the software for our invoices, scripts, and even for communication with our employees. The sheets we create through MICE are invaluable. They give all our employees a clear overview of what is expected of them."

The sheets we create through MICE are invaluable. They give all our employees a clear overview of what is expected of them.

Laura, event manager at Hart Beach

MICE as a foundation for the future 

With a mix of beach life, hospitality, and a wide range of events, there's always something to do at Hart Beach. Thanks to their focus on events, they regularly attract new customers from the Hague region, the rest of the Netherlands, and even abroad.

Laura sees MICE as a solid foundation for Hart Beach's future: "MICE offers us great added value. Thanks to the software, we've been able to optimize the collaboration within our Events team, as all customer requests can be found in one place, so everyone is always up-to-date."


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