crm software for event venues

Build stronger client relationships with our Event CRM

Great events deserve more than a standard CRM.

Event venues don’t run on sales pipelines. They run on relationships. From returning clients and VIP guests to trusted suppliers and upcoming events, there’s a lot to keep track of. When that information is spread across different tools, it’s easy to miss opportunities. MICE gives you one central place to manage it all, so you can build stronger relationships and generate more repeat bookings.

Why does your event location need MICE CRM instead of a regular CRM?

All relevant information is linked directly to the event, not the customer, streamlining event management.

Unlike standard CRMs, MICE includes schedules, task lists, and essential elements specifically for event planning.

Designed for event planners, our CRM system automates processes, enhancing efficiency and saving hours of work daily.

Hyper specific event-CRM features.

Automation of day to day tasks

Enter your event details once and marvel as we auto-generate tailored quotes, worklists, kitchen lists and more in seconds.

Event dashboard

A unified view of event details, customer interactions, and documents, plus time-saving features like pre-loaded venue products and quick multi-document updates.

Keep track with ease

Tasks are fully integrated into your CRM. Link your task to an event, schedule it and assign to one of your colleagues. Automate routine tasks to streamline your workflow.

user case

Your best bookings often come from people who already know you.

Ralph, De Avenue

A company that celebrated an anniversary with us five years ago might want to celebrate with us again. With MICE, we can easily find that information in the system and proactively follow up.

Ralph, De Avenue

Read the case

Custom task boards

Every event prepared on time with tasks.

Come prepared with tasks that are fully integrated into your event planning software. Link your task to an event, schedule it and assign to one of your colleagues. Check.

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Proposals & Templates

The perfect proposal with the click of a button.

Create better proposals in less time. Start with a flexible template, personalise it for every event, and send it to your client in just a few clicks.

Tailor-made for event venues.

Easy to implement.

Personal onboarding and support.

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Communication

A great event starts with good communication.

Keep every conversation in one place. Messages, email replies and event updates are automatically connected to the right event, giving your team one complete communication history. Automate routine messages, schedule updates in advance and stay one step ahead.

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CRM Reports

Reports built for event professionals.

Know exactly how your venue is performing. Track revenue, sales and product performance in one clear overview, while operational documents like worksheets and kitchen lists are always up to date. Everything you need to stay in control, all in one place.

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Better together.

Combine these features to unlock the full potential of your venue and maximize your results.

All features

Customer portal

One place for your clients to manage their booking, approve proposals, communicate with your team and explore additional options.

To feature

Event dashboard

Every event, one clear overview. See status, progress and next steps at a glance.

To feature

More Event CRM features

Event planning

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Online RFP tool

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Interactive proposals

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Invoicing

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Communication

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Get more event requests, starting today!

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FAQ

Most CRMs focus on customer relationships. MICE connects those relationships directly to your events, proposals and planning processes, giving venues the complete picture.

Absolutely. Our team helps you move your data smoothly, so you can get started quickly.

Absolutely. Because the CRM is fully native to MICE Operations, client records flow directly into your digital proposals, kitchen orders, and function sheets. Your operational and sales teams work from a single source of truth, guaranteeing that personal preferences captured during the sales cycle are flawlessly executed on the day of the event.