The events industry has rapidly digitized in recent years. And for good reason: Generation Z has forever changed the way we communicate and plan. Growing up with smartphones and 24/7 internet access, this generation is used to arranging almost everything online. From booking a table to requesting a proposal: they prefer to do it digitally and independently.
For your event venue, digitalization offers a huge opportunity. With the right software, you can meet the expectations of new generations while working smarter, faster, and more profitably.
Self-service event requests made simple
With MICE's online RFP tool, you give your guests exactly the freedom and control Gen Z is looking for. Through a widget on your own website, they can explore your rooms, packages, and add-ons. Everything is handled digitally, without needing to speak to a staff member. This saves you, as an event planner, time and ensures clarity. You’ll receive complete requests instantly and immediately see what the guest wants. Do they have follow-up questions? You can respond more effectively because the basics are already clear.
80% of our requests now come in through the RFP tool. Guests immediately see the options and select what they want. I instantly receive a complete overview and only need to send the proposal.
Savannah, event manager & marketer at De Lichttoren
Boost your conversion rates with smarter and quicker event requests
The request module isn’t just convenient for your guests, it’s a real game-changer for your venue. You save time on exploratory conversations and focus directly on serious leads. You’ll also see the difference between casual inquiries and guests who are truly interested in your venue. And with just a few clicks, your proposal is ready to go.
The result? More qualified requests, faster response times, higher conversion rates, and ultimately more revenue for your venue.
In the first 3 months with MICE, our conversion rate jumped from 35 to 64%!
Jeroen, co-founder of Holie Pizza
Prepare your event venue for the digital future
The new generation sets the tone. By meeting their digital expectations today, you’ll also stay ahead with other audiences tomorrow. With MICE Operations, you prepare your event venue for the digital future, delivering the seamless experience guests want while giving yourself, as an event professional, the tools to turn every request into real results.