From idea to feature: this is how we handle your product feedback at MICE Operations

At MICE Operations, we receive valuable ideas from our engaged users every single day. Sometimes it’s a small optimization, sometimes an entirely new functionality. But what actually happens with all that feedback? And why does it sometimes take longer than you might expect before your idea shows up in the software? Kevin, Product Manager at MICE Operations, explains how we handle feature requests and what drives our product decisions.

“First things first: every suggestion is read and taken seriously. Whether it’s a minor optimization, a new feature, or an integration with another tool: we log every request in our Product Board,” Kevin explains. “That way nothing gets lost, and we can always go back to the original input from our users. It also shows us how often a particular request comes up.”

From request to roadmap

Still, not every idea makes it directly onto our roadmap. Kevin continues: “More and more venues put their trust in MICE. That also means: a wide variety of users, needs and interests. To make decisions that add the most value, we use an objective framework. We look at how many users benefit from a feature, the impact it has on their work, how confident we are in these assumptions, and how much development time it requires.”

Even small tweaks aren’t always simple. “Something that looks like a quick fix – say, an extra button – can have major consequences for the data structure or integrations behind the scenes,” Kevin says. “Other factors play a role too, like compliance, data security, and our strategic goals as a company. And we always think a few steps ahead: how can we build a feature that not only works today, but also makes our users’ lives easier and their guests happier tomorrow? Our end goal is simple: helping our users maximize conversion.”

First a skateboard, then a car

To make sure we invest resources wisely and validate quickly where the real value lies, we follow the MVP (Minimum Viable Product) approach. Kevin describes it like this: “Imagine building a skateboard first, then upgrading it to a scooter, then a bike, and only later a car. You don’t start with the car, but you learn and improve along the way.”

A great example is the interactive proposal. “We started with a basic version that did the essentials of a proposal. From there, we gradually added new functionality based on user feedback. Each iteration makes it more powerful.”

Trust for the long term

“I get that it can sometimes feel like your request isn’t being picked up, or you might find it strange that we don’t give fixed timelines for every idea,” Kevin admits. “But I truly believe a strategic approach is the right one for the long run. We’d rather build carefully and avoid unstable features that cause problems later. You can see this in the low number of bugs reported and the strong security of our platform, backed by our ISO 27001 certification.”

Ultimately, it comes down to trust. “MICE is here as a strategic partner. Not just today, but for the future.”

Your feedback drives us forward

MICE Operations is constantly evolving. Every month, new features and improvements roll out, big and small, and all designed with one goal: helping venues grow with more requests, more bookings, and less hassle. And the best ideas come from you, our users. Your feedback guides our direction. So, do you have an idea, question, or request? We’d love to hear it.