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More profit, less effort: grow your revenue without hiring more staff

  • Jip Goossen
  • 4 November 2025

Do you know how much time really goes into one booking? Chances are, it’s more than you think. On average, preparing and administering an event takes 8 to 12 hours. Multiply that by 50 events per year and you’re already looking at 400 to 600 hours, that's nearly 15 full workweeks! MICE Operations doesn't just help venues save that time, it also makes every booking more profitable. By using MICE's features to their full potential, you can save hours every week and increase your margins.

With MICE, you can automate a lot of your daily tasks and keep everything neatly organised in one place. But even when everything runs smoothly, there’s still profit left on the table, not from higher costs, but from small inefficiencies: manual work, missed upsells, or unused features. Don’t worry, we’ll share a few tips to make MICE truly work for you, not the other way around.

  1. Increase your margin with upsells

The easiest profit is the one you already have in-house. With MICE, you can effortlessly add upsells to your rfp tool. Guests can build their ideal event themselves and easily choose extra options. That way, you sell more without putting extra pressure on your sales team.

2. Speed up your response time to win more deals

Every day a proposal sits waiting is a missed opportunity. With fixed templates and automated workflows, you drastically shorten the time between request and confirmation. A faster follow-up increases your chances of a “yes,” while less manual work means lower personnel costs per booking. That way, your team can handle more requests with the same capacity.

Working with MICE also brings us measurable profit: we’ve been able to almost halve our FTEs thanks to more efficient communication and workflows.

Aline, Heerlijckyt van Elsmeren

3. Automate your communication

Every change, confirmation, or question takes time. In MICE, you can set up automatic messages for both your team and your client communication. These confirmations, reminders, and status updates prevent missed details and save hours of inbox management. Fewer errors, faster responses.

4. Analyse your data to improve your profitability

MICE provides insights into the reports you need to steer smarter. Regularly review your revenue per event type, package, or client to discover where your real profit comes from. This helps you see which packages deliver the best margin, so you can adjust your pricing strategy based on performance. Small optimisations can make a big impact on your annual profit.

5. Connect your systems to cut down on double work

Duplicate work costs both time and money. MICE easily integrates with your other software, like staff scheduling or restaurant reservation systems. By connecting your tools, you eliminate double entry and reduce the risk of mistakes.

Time savings are great, but profitable work is even better. With MICE Operations, you have everything you need to turn every booking into a profitable one — by responding faster, selling smarter, and managing better. Dive into your data, use the tools you already have, and let MICE not only lighten your workload but also boost your results.

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MICE Operations is online planning and sales software for event professionals who want to work smarter and increase sales. Experience MICE and you'll never want anything else.

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