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Boost your catering services with these 3 tips

  • Jip Goossen
  • 11 June 2024

As a caterer, you know the excitement (and sometimes stress!) of handling all kinds of events - from intimate weddings to big corporate conferences. Catering goes beyond just providing delicious food. It’s about creating an unforgettable experience for your guests, from the moment they discover you to the last bite. With these 3 tips you can boost your conversion and contribute to a successful event with your catering company!

1. Make a good first impression with your website

Your website is often the first impression you make on potential clients, so make it count! A professional design and inviting space that showcases your passion for food and catering will speak to your clients. But most importantly: make it easy for visitors to navigate and find information about your services, menus, and pricing. With the RFP tool on your website your potential clients can smoothly inquire about your possibilities, allowing customers to reach you with ease!

2. Organize your offerings for easy browsing

The “anything is possible” motto in catering can be a blessing and a curse. While it offers flexibility, it can overwhelm clients with too many options. To strike a balance, categorize and filter your menus and dishes using MICE. This allows potential clients to effortlessly browse your offerings, quickly identify what they’re looking for, and request a quote with ease. Of course, customization is always an option. Does your client have a special request? Communication is made easy, thanks to the messages feature.

3. Be flexible handling last-minute changes

Oops! Your client forgot to mention dietary restrictions and now you have allergy concerns just days before the event. Don’t let last-minute changes let you throw a wrench in your plans! Our online tool helps you avoid these hiccups. Clients can specify dietary needs during the initial request, allowing you to factor them into your proposal and planning right away. This prevents unpleasant surprises and lets you deliver optimal service to your client.

Boost your conversion rate

A catering company that has successfully implemented MICE is Holie Pizza. The sustainable pizza catering company has been using the request module on their website since February 2024, allowing customers to see all the options, products, and prices directly. In the first three months, the conversion rate increased from 35% to 64%! Want to see results, like Holie Pizza did? By implementing these tips and using MICE, you can boost your conversion, streamline your operations, and elevate your catering services, all while saving time and reducing stress!

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