Why a standard CRM system doesn’t work for event venues (and why MICE does)

Do you use a standard CRM to track clients and sales, but do you feel like you’re constantly piecing information together? Scattered documents, to-do lists everywhere, and important details hidden deep in email threads… Sound familiar? Then chances are, you’re working with a system that simply wasn’t built for event venues. MICE is.

A traditional CRM is designed with one goal in mind: managing customer relationships. Great for a sales department — not so great for an event venue where it’s all about the full picture. You’re not only managing client relationships, but entire events. Yet most standard CRMs attach everything to a single customer, while you’re often juggling multiple events at once. The result? Proposals, timelines, and notes scattered across folders, inboxes and random tools. And you’re left trying to pull it all together. Not exactly ideal when you want things to run smoothly.

Additionally, standard CRMs lack the tools you need to run the day-to-day operations of a busy venue. Planning events isn’t just about client communication — there’s so much more to organize! You need a space for task lists, team schedules, and even kitchen briefings. If your system doesn’t offer that, your team ends up doing extra work — and wasting valuable time.

And let’s talk about proposals. You’re probably creating them from scratch, over and over again, making small edits each time. That’s a simple recipe for errors, frustration, and hours of work that could be spent elsewhere. Planning events becomes harder than it needs to be — when it could be so much easier.

So what kind of CRM does work for venues?

If you host events or group bookings on a daily basis, a system that “kind of works” just won’t do. You need a CRM designed to fit your way of planning, your team, and your location. One that brings everything together in one place. So you can instantly see who’s doing what, what still needs to be done, and where things stand — without the chaos.

MICE Operations is built specifically for venues like yours. You link every task to a specific event, assign work to your team, and keep full visibility from the first request to the final event plan. Everything in one place. No messy lists, no switching between apps, no endless email chains.

Time for a CRM that fits your venue

Using a standard CRM for your events is like trying to cover a round table with a square tablecloth: you might make it work, but it’s awkward and never quite right. MICE is built specifically for venues like yours. No workarounds, no clunky hacks — just a system that fits the way you work. That means smoother planning, a stronger team, and better events all around.

We get that you don’t have time to learn a complex new system. That’s why MICE is easy to implement, intuitive to use, and integrates with the tools you already rely on. Work smarter, faster, and with more clarity — and if you’re curious, you can try it free for 14 days.