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Loyalty

Leat

With the integration between MICE and Leat, your guest data flows effortlessly into your marketing and loyalty campaigns. No manual hassle or double data entry, but a smooth, automated workflow that transforms a one-time event booking into a regular guest.

How it works:

  • Central guest profiles: Contact details and event data from MICE (like name, spend, email, company, and event specs) automatically sync into one unified customer profile in Leat.

  • Smart automations: A new or updated booking in MICE instantly triggers the right email campaign. Think pre-event communications, post-event follow-ups, or automated rebooking workflows.

  • Effortless loyalty: Guests automatically earn points after every event. Leat then sends timely vouchers, gift cards, or rewards to give them that extra reason to book their next event with you.